Battlefield 6 Faces Accusations of AI-Generated Cosmetics After EA Promised Otherwise

Battlefield 6 players aren’t letting anything slide, not even their stickers. Fans are calling out what they believe are generative AI cosmetics sneaking into the game, despite EA’s senior staff insistence that this would never happen.

The latest uproar starts with the Windchill Bundle, a festive release of cosmetic items. One particular sticker has players talking: Winter Warning. It’s pretty unmissable, a sleek assault rifle set against a snowflake backdrop. But the rifle sports a bizarre twist: two barrels. That’s not a misprint.

The Gun That Kicked Off the Controversy

It all unravelled on Reddit. User Willcario flagged the sticker with a blunt message: “Remove this AI s**t from the store.” They weren’t impressed, calling it “low quality AI-generated garbage” and doubling down by saying they’d rather go without a sticker than have this “reward.” Willcario even pointed at Call of Duty: Black Ops 7, warning of how little goodwill AI rewards have won there.

Once the thread lit up, players started digging. Many combed the in-game cosmetic library, scanning for more AI ‘fingerprints.’ While there’s no definitive proof, some point to another odd sticker: a bear whose paws have the wrong number of claws; four on one, five on the other. Perspective error or a generative AI slip? Take your pick.

For the Battlefield community, strange anatomy has become a telltale sign of AI art. Whether it’s animals with too many limbs or guns with parts that make no real-world sense, this isn’t their first strange sticker rodeo.

What Did EA Say About AI? Turns Out, a Lot

Here’s where things heat up. EA executives have publicly ruled out using generative AI for game visuals and cosmetics. In a recent BBC News Night interview, Rebecka Coutaz, VP general manager at EA DICE, didn’t mince words. She admitted AI was “very seducing” for development, but insisted it would only be used in proprietary stages, essentially to clear space on the creative team’s calendars. In short: no AI-generated assets for players.

That’s the line, at least officially. Other industry heads, like the CEO of Larian, have echoed similar promises. But with the new stickers appearing, players are left wondering if something changed after EA’s shift to privatisation or if a few placeholders simply slipped through the cracks. Could an overworked artist have accidentally tacked on a second barrel to an M4A1? Is the mismatched bear paw just a lazy oversight?

So far, EA and Battlefield Studios have stayed completely silent. With no public response, the community is left speculating whether this is a simple mistake or the sign of a bigger strategy shift behind the scenes.

One thing’s clear: the trust between developer and player is on thin ice, especially when the promise was so direct. Players want clarity, not stickers that leave them guessing what’s real and what’s just a machine’s best guess.