Uniqlo Unveils Pastel Pokémon Tees for the Franchise’s 30th—Snorlax, Pikachu, and a Hit of Nostalgia

Uniqlo has dropped the news: a fresh, pastel-infused Pokémon T-shirt collection lands in late March 2026, right in time for Pokémon’s 30th anniversary. These new designs are equal parts cute, collectible, and just a little bit edgy-if your wardrobe could use a pop of Charmeleon or a snoozing Snorlax, this is your year.

The lineup features seven unique shirts split between adult and kids’ sizes, though some fans may wish the sizing rules bent a bit. According to the official Uniqlo site, you’ll spot shirts rolling out for both grown-ups and the younger trainers, with base T-shirt colours helping to separate the categories.

Snorlax Gets the Spotlight (and Pikachu Shines for Kids)

The headliner for adults? A dreamy blue Snorlax tee sporting a small, sleep-happy Snorlax character over the chest and the cheerful phrase: “Snorlax woke up!” It’s the kind of understated in-joke only fellow fans will catch, all for €19.90.

Rivalling it for dark charm, the adult range includes a steely grey Gengar shirt. Centred smack on the chest is Gengar’s mischievous grin-expect this one to be popular with anyone who wants their nostalgia served with a side of swagger.

For kids, Uniqlo is going full sunshine with a vibrant yellow Pikachu design-think classic mascot energy, splashed in what the source calls “Easter yellow.” And honestly, who decided adults don’t deserve a little Pikachu joy? That choice is anyone’s guess, but at €12.90 you might just try to squeeze into a large youth for fun.

There’s also a shared design that’s bound to become a favourite. Picture a white T-shirt, watercolour-splashed, featuring Bulbasaur, Charmeleon, and Squirtle lined up along the middle. Underneath, the words: “I have only 3 left, but you can have one! Choose!” It’s a direct nod to the classic games, that magical moment where trainers picked their very first companion. Whether it’s the original Game Boy titles or a more recent adventure, one thing’s clear: nostalgia sells, and Uniqlo knows it.

Pokémon at 30: A Milestone Year and a Retail Event

Pokémon officially turns 30 on February 27, 2026. Western fans might remember waiting a little longer-Pokémon didn’t land in the UK until 1999. That launch, by the way, made waves felt beyond the world of video games. Games Workshop famously found its Warhammer operations upended by the Pokémon craze-a reminder just how seismic Pikachu’s arrival really was.

For Uniqlo, this latest range isn’t a first for Pokémon gear. Earlier in 2025, the brand released a quirky Magikarp “expert splasher” tee that played up the fandom’s shared inside jokes. This solid history of winking collaborations makes the new pastel drop feel like a natural evolution-one for devoted collectors and casual fans alike.

Pokémon’s 30th is shaping up to be packed. Pokémon Legends: Z-A launched on Nintendo Switch this year, continuing the franchise’s tradition of slightly offbeat, experimental spin-offs. The verdict from reviewers? A bit uneven, but Chris Tapsell still called it “a much more tightly focused-and delightfully goofy-return to better form. At least by modern Pokémon’s standards,” as he put it in his review.

With Uniqlo embracing the anniversary alongside Nintendo and Game Freak, trainers of every generation have plenty of ways to show their allegiance-and maybe trigger an old-school memory or two every time they pull a pastel tee out of the drawer.