Take-Two CEO Strauss Zelnick Joins WWE 2K26 Roster as Playable Wrestler with Unique Entrance

Strauss Zelnick, CEO of Take-Two Interactive, has been added as a playable character in the wrestling video game WWE 2K26, debuting in the third season update with a unique entrance featuring Frank Sinatra’s “My Way” and a roster rating of 77.

Strauss Zelnick’s surprise inclusion in WWE 2K26 is part of a broader content rollout delivered by the game’s third season. In this update, Zelnick is not only made available as a wrestler, but also comes with special audio and presentation features that set him apart from standard roster additions. Players can select Zelnick, classified as a cruiserweight, and compete using his signature entrance music, Sinatra’s “My Way”, a song currently exclusive to his in-game persona and unavailable to custom characters. This makes Zelnick’s entrance distinctly unique within WWE 2K26, as confirmed by gameplay footage and community reports.

Strauss Zelnick’s WWE 2K26 Profile and Entrance Details

Strauss Zelnick – Playable Character Facts:

• Role: CEO, Take-Two Interactive; playable wrestler in WWE 2K26
• First Appearance: Season 3 content update (launched 3rd June 2026)
• Rating: 77 overall
• Weight Class: Cruiserweight
• Entrance Music: Frank Sinatra’s “My Way” (exclusive to Zelnick’s entrance)

Zelnick’s addition to the WWE 2K26 roster was introduced without prior announcement, following the game’s established seasonal content strategy. In this update, his entrance is fully integrated with new commentary tracks, ensuring an authentic WWE atmosphere. Announcers Michael Cole and Wade Barrett lend their voices to dedicated introductions. Michael Cole introduces Zelnick by stating, “It’s the chairman, the CEO! Strauss Zelnick.”

Barrett continues the immersion with, “Ladies and gentlemen, Strauss Zelnick has crossed over from the boardroom to the squared circle.” He adds, “He’s certainly gotten himself in shape, but let’s see if the chairman is ring-ready as well.” A final commentary quip references Zelnick’s business background: “Strauss Zelnick looking to take a title here in WWE, in fact, he might Take-Two.”

Although video clips of the entrance are available online, YouTube has reportedly removed the audio of Sinatra’s “My Way” due to copyright restrictions. Players who experience the entrance in-game will, however, hear the song intact and paired with the newly recorded commentary, adding a rare layer of polish and exclusivity to Zelnick’s in-game persona.

Ringside Pass Season 3: New Superstars and Features

The third season of WWE 2K26’s Ringside Pass began on 3rd June 2026, delivering a package of new content beyond the Zelnick inclusion. Most notably, four additional superstars join the roster via the Premium route of the Season 3 Pass: Matt Cardona, Brian Pillman, La Parka, and Torrie Wilson. Each member of this quartet is available as a Tier 1 reward for Premium Pass holders, a move by 2K Sports following community feedback urging immediate access. The update also features 36 new moves and taunts, all of which can be used in the game’s Creations mode, allowing for greater customisation within WWE 2K26.

Ringside Pass Season 3 Additions (as of 3rd June 2026):

• Four new playable superstars: Matt Cardona, Brian Pillman, La Parka, Torrie Wilson
• Immediate unlock for all four as Tier 1 Premium rewards
• 36 new moves and taunts, usable in Creations mode

2K Sports confirmed these details in a post-update statement, emphasising its responsiveness to player feedback on reward structure and access. The publisher continues to position WWE 2K26 at the forefront of wrestling games, with new reviews praising the update’s variety while noting that the game “keeps its place at the Head of the Table but still isn’t Mr Perfect.”

Key Takeaways for WWE 2K26 Players:

• Strauss Zelnick is the first gaming industry CEO to join the WWE 2K roster with unique, exclusive entrance features.
• The use of Frank Sinatra’s “My Way” is restricted solely to Zelnick, and is not available for other characters or custom creations.
• Season 3’s content emphasises both celebrity crossovers and expanded customisation options for the title’s core fanbase.
• Players with the Premium route unlock all four new superstars immediately upon update launch.

The addition of Strauss Zelnick as a fully voiced, uniquely presented playable wrestler signals both WWE 2K26’s flexibility as a pop culture platform and Take-Two Interactive’s willingness to blend the business executive world with sports entertainment. For dedicated players and digital wrestling fans, this update marks a notable high point in the ongoing seasonal roadmap.