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Robert Downey Jr. Brews Happiness with – Happy Coffee Launch
February 1, 2024Actor Robert Downey Jr. has recently ventured into a new realm beyond Hollywood glitz – the world of coffee. Partnering with entrepreneur Craig Dubitsky, the duo has unveiled their brainchild, “Happy Coffee,” a brand that not only promises a delightful caffeine fix but also advocates for mental health awareness.
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Happy Coffee Launch – A Magical Brew with a Purpose
Downey Jr. shared with The Hollywood Reporter that coffee, for him, is more than just a beverage; it’s a “perfect substance” that holds a touch of magic, consistency, and legality. Inspired by his mother’s choice of drink, he embarked on this flavorful journey with Happy Coffee. Happy Coffee prioritizes sustainability by obtaining beans from eight different countries via Rainforest Alliance Certified farms. Their dedication to eco-friendliness is evident in their recyclable and reusable packaging known as “cubes,” as well as their coffee pods made from FSC-certified paper and printed with soy-based inks.
Tracing the Journey, Supporting Mental Health
Every Happy Coffee package contains a distinct code that enables customers to track the journey of their coffee beans from cultivation to roasting. In addition to providing a delightful aroma, Happy Coffee has collaborated with the National Alliance on Mental Illness to support the development of a society where mental health is destigmatized and readily available to everyone.
“Let’s face it: a great cup of coffee can only do so much. Our vision is to help create a world where mental health is valued and understood,” the company expressed.
Happy Coffee offers a wide range of roasts, including light, medium, and dark, at affordable prices starting from $10. The complete collection is conveniently accessible on the company’s website, allowing coffee lovers to easily satisfy their cravings. As Downey Jr. awaits the Academy Awards for his outstanding performance in Oppenheimer, Happy Coffee marks his flavorful foray into a venture that brews happiness beyond the coffee cup.
