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Rockstar Co-Founder Dan Houser Blasts AI Hype: “Execs Aren’t the Most Human or Creative People”

Rockstar Co-Founder Dan Houser Blasts AI Hype: “Execs Aren’t the Most Human or Creative People”

December 2, 2025 Off By Ibraheem Adeola

Dan Houser isn’t mincing words about artificial intelligence. The man behind Grand Theft Auto and Red Dead Redemption is fed up with how AI is being sold to the world, and he says the people pushing it aren’t exactly known for empathy or imagination.

While promoting his upcoming novel, set in the same universe as his studio’s next game, Houser sat down with Chris Evans on Virgin Radio UK. When Evans brought up the rapid takeover of AI, Houser didn’t shy away. “Some of these people trying to define the future of humanity, creativity, or whatever it is using AI, are not the most humane or creative people,” he said. “So they’re sort of saying, ‘We’re better at being human than you are.’ It’s obviously not true.”

“Like Mad Cow Disease”: Dan Houser’s Unfiltered Take on AI’s Fate

Houser didn’t just question the motives behind AI’s loudest advocates; he questioned the foundation of the tech itself. “I think that AI is gonna eventually eat itself, because as far as I understand it, which is really superficial, the models scour the internet for information, but the internet’s going to get more and more full of information made by the models,” Houser warned. “So it’s sort of like when we fed cows with cows and got mad cow disease.”

He’s willing to acknowledge AI can do some tasks brilliantly. But you won’t catch him claiming it’s ready to tackle everything. “It’s not going to do every task brilliantly.” Houser’s skepticism comes with a caveat: he sees the hype ballooning far past the reality. “We have a whole field of areas we need technology for and AI’s great at some of the tasks and can’t do the other tasks yet,” he told Channel 4’s Sunday Brunch in a separate interview.

“So [AI companies] will claim it can solve every single problem and it really can’t yet. As far as I understand it, it’s a sort of hold-all term for all future computing and it’s not really doing a lot of the stuff yet. But if we all give it all of our money, it might do in the future.”

Gaming Industry Split on AI’s Role

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Image credit: Rockstar Games

The anxiety about AI isn’t just an eccentric novelist’s worry, developers across the gaming industry share Houser’s doubts. Konrad Tomaszkiewicz, director of The Witcher 3, told Eurogamer, “I don’t feel that games created with only AI will have soul.” He’s not the only one distancing himself from the idea of AI-driven creativity. The developers behind Dispatch put it even more bluntly: “Maybe AI is a creative solution if you aren’t a creative person.”

AI in game development is on the rise, but it’s far from universally embraced. Plenty of studios are holding back, worried that relying on machines for ideas will mean losing exactly what makes games—and by extension, any art—special.

For Houser, the warning is clear. The people steering AI aren’t creative visionaries, he argues. They’re tech barons trying to rewrite human progress in their own image. And if you believe the hype, you might just find your creativity replaced with something empty. As Houser put it, “Humanity is being pulled in a direction by a certain group of people, who maybe aren’t fully-rounded humans.”