
PCs Dodge Trump’s Tariffs While Consoles Get Hit Hard
April 13, 2025The latest round of tariffs could make your next gaming machine a lot pricier. While PCs, smartphones, and SSDs have managed to sneak through the loopholes unscathed, video game consoles are staring down the barrel of a financial gut punch, thanks to the Trump administration’s revived trade policies. This time, it’s not just a political move. It’s a full-blown economic squeeze with some very real implications for your PlayStation, Xbox, and especially, Nintendo’s much-hyped Switch 2.
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Switch 2’s Pre-Order Plans Just Hit a Wall
Let’s start with Nintendo, because this one stings a little more. Just when the excitement for the Switch 2 was peaking, Nintendo had to pause US and Canada pre-orders, citing the need to “assess the potential impact of tariffs and evolving market conditions.”
Translation? A sudden 125% tariff could slap an enormous tax on console imports from Vietnam and China — two of Nintendo’s most vital manufacturing hubs. Although cartridges seem to be off the hook (a rare win), the console hardware itself is caught squarely in the mess.
Even though pre-order invites in the US are now set to go out starting May 8, there’s lingering anxiety about whether the $450 price tag will stick — or if Nintendo will quietly bump it up. David Cole from DFC Intelligence says they’ll try to hold the line, but that could mean slimmer margins or fewer bundled goodies.
Why PCs and Smartphones Get a Pass

So, why are PC gamers walking away with a smirk while console players clutch their wallets? Well, because PCs are more… modular. Components like SSDs, graphics cards, and CPUs can be sourced or swapped with greater flexibility across global supply chains. Not to mention, the US market has a stronger domestic and EU-driven PC ecosystem. In short: if your rig runs on RGB and RTX, you’re fine. But if your gaming dreams are shaped like a Joy-Con, DualSense, or Xbox controller, you’re in trouble.
Could This Start a Gaming Cold War?
Okay, “gaming Cold War” might sound a bit dramatic — until you hear what’s bubbling on Chinese social media. According to Lisa Hanson, CEO of Niko Partners, there’s already backlash brewing overseas.
“If a deal is struck between the US and China, Chinese consumers may still protest the economic uncertainty by avoiding US products — including games,” Hanson warned. We’re not just talking boycotts either. Regulators could take a closer look at ISBN approvals for American games, or even finally slam the door on Steam International’s long-questioned presence in China’s gaming ecosystem. And it’s not just China. With Japan, Vietnam, South Korea, and Thailand also caught in the crosshairs, there’s a very real chance of ripple effects damaging US studios’ access to key Asian markets.
Is the ESA Panicking? (Yes. Yes, They Are.)
The Entertainment Software Association (ESA) — basically the big lobby for gaming in the US — isn’t thrilled either. Earlier this month, they made it clear these tariffs will “have a real and detrimental impact” on the video games industry. They’re not alone. Analysts, developers, and even consumers are wondering if this is going to be a repeat of the early pandemic hardware shortages — only this time it’s not a logistics problem, it’s policy.
Console Gamers Might Pay More — Or Wait Longer

In practical terms, here’s what this could mean for you:
- Price hikes: The most obvious fallout. If manufacturers get slammed with 125% tariffs, they’ll either pass that cost on to you, or quietly cut features and pack-ins to stay under MSRP.
- Delayed releases or restocks: Even if consoles technically launch on time, regional shortages might plague US shelves while Nintendo, Sony, and Microsoft figure out where they can ship from tariff-free.
- More subscription pushes: To offset hardware squeeze, don’t be surprised if companies push even harder for Game Pass, PS Plus, and Switch Online upgrades — monthly revenue never looked so sweet.
Here’s an odd twist: this whole debacle might actually accelerate the shift away from physical consoles altogether. Cloud gaming, digital storefronts, and streaming services like xCloud, PlayStation Now, and GeForce Now don’t care where your hardware is made — as long as your internet is fast enough. So while this latest tariff news might sound like doom and gloom for consoles, it could also usher in a new wave of innovation. Or at the very least, get more of us to finally try cloud gaming… assuming our routers are up to the task.
The takeaway? Keep your pre-orders close and your expectations closer. Whether you’re team PlayStation, Xbox, or Switch, this tariff drama is far from over — and it could change how you buy and play games for years to come.