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EA President Laura Miele, Naughty Dog’s Jason Rubin, and Analyst Matthew Ball Headline The Game Business Live at Summer Game Fest 2026
April 21, 2026The Game Business Live event, part of Summer Game Fest 2026, will feature exclusive on-stage interviews with EA Entertainment president Laura Miele, Naughty Dog co-founder Jason Rubin, and renowned games industry analyst Matthew Ball, taking place Monday, 8 June, at The Grammy Museum in Los Angeles.
Summer Game Fest’s The Game Business Live is set for Monday, 8 June 2026, gathering top industry figures for a series of keynote interviews and discussions on the state of the video game sector. Hosted by Geoff Keighley and journalist Christopher Dring, the event positions itself as a high-profile forum within the Summer Game Fest line-up, which also includes headline events from Xbox and other leading publishers.
Confirmed Speakers and Event Details
The Game Business Live key speakers:
- Laura Miele – President of EA Entertainment, overseeing franchises such as Apex Legends, Battlefield, The Sims, and Skate.
- Jason Rubin – Co-founder of Naughty Dog and director of Crash Bandicoot; former president of THQ; recently an executive on Meta’s VR team.
- Matthew Ball – Industry analyst known for his annual state-of-industry reports on gaming post-COVID-19.
Date and Location:
- Date: Monday, 8 June 2026
- Venue: The Grammy Museum, Downtown Los Angeles
- Ticket Sales: Tickets are currently available
Hosted live on stage, The Game Business Live promises unique insights from veteran executives shaping the present and future of the interactive entertainment industry. According to event organiser Geoff Keighley, “The event is a series of on-stage interviews with video game leaders.”
What to Expect: Career Journeys and Industry Forecasts
Laura Miele will represent Electronic Arts at the event. As EA Entertainment’s president, she controls the direction of major franchises, ensuring the long-term commercial success of blockbuster titles. “Miele is the president of EA Entertainment and oversees franchises such as Apex Legends, Battlefield, The Sims, and Skate,” the organisers confirmed.
Jason Rubin’s participation highlights a storied career spanning multiple generations of hardware and business models. Organisers note, “Rubin co-founded Naughty Dog and directed Crash Bandicoot. He also served as president of THQ and was most recently working in VR at Meta. He will be sharing stories from his career at the event.” Rubin’s anticipated discussion may include accounts from Naughty Dog’s early platformer successes to his transition into leadership roles at THQ and Meta, offering an expansive perspective on creative and business pivots across decades.
Matthew Ball stands out in the games business for his deep analyses of market challenges since 2020. “Ball is famous for his annual industry reports explaining why the video game business has struggled since the COVID-19 pandemic. He will be giving an update on the state of the business and reacting to some of the big news stories coming out of Summer Game Fest.” Ball’s session is expected to feature market data, trend forecasting, and commentary on key announcements.
The Game Business Live is integrated with a slate of Summer Game Fest happenings, which extend throughout the weekend:
- Summer Game Fest Kickoff Show: Friday, 5 June 2026
- Xbox 2026 Games Showcase: Sunday, 7 June 2026
- Gears of War: E-Day Direct Video: Sunday, 7 June 2026
A diverse array of publisher showcases, hands-on previews (Play Days), and networking events will coincide with Game Business Live, making the weekend a key fixture for industry announcements and business discourse in the 2026 gaming calendar.
Ticketing and Access for Industry Professionals
Tickets are now available for The Game Business Live at the Grammy Museum, Downtown LA, with the event offering rare access to the viewpoints of influential executives and analysts. Journalists, executives, and developers are encouraged to attend for insights into evolving industry strategies and upcoming shifts in the post-pandemic games marketplace.
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